We are insightful facilitators, creative strategists and culture change coaches. We’re easy to work with, and can merge with existing teams or create a specialist project team drawing on our trusted network of experts and creative transformers.

David Rea

Founding Partner
Facilitator, Strategist, Catalyst
Contact: david@catorea.com
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Starting out in retail marketing, I worked for brand and insight consultancies before becoming a Director at Added Value London (now Kantar/Bain). Over 8 years I focused on brand led culture change, innovation and positioning, becoming a strong facilitator of collaborative working. I co-founded the Cape Town office, growing it from 3 to 43 outstanding individuals over 4 years, whilst also learning to fly in an ancient Cessna. 


This gave me the impetus to take flight in my own venture, Cato Rea, back in London. Cato encapsulating all the energy and insight from Africa and reinforces a partnership approach. 


I work across disciplines, sectors and regions. I’m experienced working at board level, with specialist teams, and also with front-line implementers. With a brand orientation, I work across Marketing, R&D, Operations, Service, HR and Commercial.  


I live with my family in London, work everywhere and love diving into the diverse opportunities and challenges that each project brings.


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