Cato Rea

Brand and Business Transformation

Innovation and Renovation. Re-launch and Communication
We help local and global brand teams create new concepts or extend and refresh existing brands.
  • Red Bull – Student/Youth communications planning
  • Bacardi – New product development
  • Unilever – Category planning and brand innovation
  • Unilever – Regional innovation planning with country managers
  • Unilever – New brand claims for existing products
  • Unilever – Cross agency meetings to generate integrated ‘big ideas’
  • Unilever – Communication development to support innovation
  • P&G – New product and concept development workshops
  • P&G – Planning workshops for European brand re-launch
  • Kettle Chips – Brand renovation and new product development
  • Scottish and Newcastle – Lager brand innovation
  • Comic Relief – Communication idea generation

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David Rea - Founder

Approach & Associates

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