THE
BRAND+CULTURE
CONNECTION
Using brand thinking to power organisational culture.
Accelerating transformation, inspiring innovation,
enabling collaboration, building resilient growth.
For over 20 years we have helped leaders, teams and talent harness their brand potential, solving business problems, focusing decision-making, delivering growth strategies, and inspiring human enterprise.
Approach
01
CONNECTED STRATEGY
Leader co-creation of
connected brand and business strategy that moves people and culture.
Creating alignment,
ownership and inspiration that mobilises organisational evolution, innovation or transformation.
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We use existing data and fresh insight to inform and inspire.
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We bring the right people together around clear strategic problems.
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We design rigorous workshops and creative events to co-create clear, connected and compelling strategies.
02
COLLABORATIVE EXPERIENCES
Team collaboration
based on strategic clarity, consumer understanding, brand intuition, relevant interconnection, accountability and trust.
Delivering higher impact consumer and colleague experiences that naturally evolve and innovate.
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We design strategic tools and frameworks to help focus team collaboration.
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We run collaborative workshops and experiences.
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We provide on-the-project training and build in-house capability.
03
COMPELLING CULTURE
Talent inspiration from
authentic behaviour, creative catalysts and iconic experiences.
Leading to increased trust and belief, human positivity and performance, deeper resilience and loyalty.
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We utilise brand and consumer values as unifying perspectives.
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We identify cultural truth and insights to inform authentic change.
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We think about 4Ps - People, Place, Performance, Process.
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We co-create iconic change catalysts with operational teams.
We help organisations evolve, innovate or transform, creating cultures that are more brand and customer focused, productive and positive, collaborative and innovative.
We work with boards, cross-functional experts and front-line teams, and in collaboration with incumbent agencies and consultancies.
Each project is tailored to a specific business problem, objective or opportunity, in collaboration with key stakeholders. We build on what exists, support what's in motion and leverage existing expertise.
Thinking
TRANSFORMATION
Transformation is driven by people - their beliefs, ideas, diversity and unity - enabled by technical innovation and organisational aptitude.
PEOPLE
People are driven by purpose and inspired by vision - connected through values and convinced through experiences.
Creating the right
combination can unlock
transformational
cultures.
BRAND
Brand thinking can build transformational
cultures - providing compelling simplicity, distinct values, decision drivers, innovative experiences, and continued relevance.
It creates an external, value based mind-set that releases growth potential.
Experience
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Helping leaders re-discover the power and potential of their brand
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Connecting brand and business growth strategies to lead transformation
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Co-creating new positioning, purpose and values strategies and stories
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Specialist support for internal engagement teams at brand relaunches
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Simplifying complex strategic concepts to support organisational change
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Re-connecting with brand and consumer values to drive operation turnaround
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Strengthening leader and team working to accelerate innovation culture
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Using fresh insight and immersive experiences to change mindsets and innovate
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Designing customer experience tools to inspire operational team planning
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Training teams in brand focused collaboration to drive transformation
